Independent perspective
A clear recommendation, with the reasons behind it and the trade-offs explained.
For more than 40 years, we have helped employers make informed decisions about group benefits and retirement programs.
GroupBenefits.ca is the group benefits and retirement division of Park & Associates Insurance Agency Inc. We help employers establish, review and manage workplace programs, providing a clear starting point whether they are introducing benefits for the first time or reassessing an existing plan.
More options only matter when they lead to a better decision. We compare a wide range of insurers, then recommend based on price, coverage, contract terms and long-term fit—not simply the lowest quote.
See how to compare quotes


The insurers shown are among those we may approach. Products and eligibility vary by plan.
Four principles guide how we approach every benefits and retirement conversation.
A clear recommendation, with the reasons behind it and the trade-offs explained.
Help choosing eligibility, coverage levels and contribution arrangements.
A comparison that highlights meaningful differences between proposals.
We negotiate each renewal on your behalf and help with administration questions, claims issues and plan changes throughout the year.
Benefits decisions often involve competing priorities and important details. We help put them in order so the choices are easier to evaluate and the next steps easier to define.
We discuss the reason for your inquiry and identify the information needed to begin.
We review the available approaches and explain what each would involve for your organization.
We help put the decision into practice and follow through on matters requiring further attention.
Experience helps us recognize which concerns need closer attention and which changes may have lasting consequences. It provides context for interpreting a renewal, assessing a proposed adjustment or deciding when an established arrangement deserves another look.