About GroupBenefits.ca

Independent advice.
Long-term perspective.

For more than 40 years, we have helped employers make informed decisions about group benefits and retirement programs.

Your business. Your people.
Who We Are

A benefits advisor should do more than bring you quotes.

GroupBenefits.ca is the group benefits and retirement division of Park & Associates Insurance Agency Inc. We help employers establish, review and manage workplace programs, providing a clear starting point whether they are introducing benefits for the first time or reassessing an existing plan.

Our Point of View

Quoted broadly.
Recommended selectively.

More options only matter when they lead to a better decision. We compare a wide range of insurers, then recommend based on price, coverage, contract terms and long-term fit—not simply the lowest quote.

See how to compare quotes
Market Access

Insurers and providers we work with.

The insurers shown are among those we may approach. Products and eligibility vary by plan.

What You Can Expect

Advice built around your organization.

Four principles guide how we approach every benefits and retirement conversation.

Independent perspective

A clear recommendation, with the reasons behind it and the trade-offs explained.

Plan design that fits

Help choosing eligibility, coverage levels and contribution arrangements.

Broad market comparison

A comparison that highlights meaningful differences between proposals.

Year-round support

We negotiate each renewal on your behalf and help with administration questions, claims issues and plan changes throughout the year.

How We Work

A disciplined approach from start to finish.

Benefits decisions often involve competing priorities and important details. We help put them in order so the choices are easier to evaluate and the next steps easier to define.

01

Understand what matters

We discuss the reason for your inquiry and identify the information needed to begin.

02

Compare what fits

We review the available approaches and explain what each would involve for your organization.

03

Stay involved

We help put the decision into practice and follow through on matters requiring further attention.

Serving employers since 1983

Experience brings perspective.

Experience helps us recognize which concerns need closer attention and which changes may have lasting consequences. It provides context for interpreting a renewal, assessing a proposed adjustment or deciding when an established arrangement deserves another look.

Making complex details understandableWe put technical terms into plain language so employers can understand what they mean in practice.
Who We Help

Support when it is time to start, review or rethink the plan.

✓ Starting a new group benefits plan
✓ Reviewing an existing plan
✓ Considering group retirement options
✓ Looking for ongoing advice and support

Ready for a clearer view of your benefits program?

Talk to an Advisor